Can't Tell a Water by Lookin' at the Bottle

The other day, while waiting in line for my morning coffee, I casually noticed a row of shampoos on top of the pastry counter, and then did a double take: Shampoo? In a coffee shop? I looked again, and discovered that it was not shampoo at all, but a new, flavored water called Icio. Icio is the brainchild of a man named Alex Van Lang, and it comes in four flavors: peppermint, cucumber-lemon grass, lemon-basil, and apple-pear. One of these days, I am going to try this stuff, but, I'll have to get past the fact that my brain is telling me that it will taste like shampoo. I wonder if this represents a new shift in package design? Will we be seeing cereals packaged to look like kitty litter? Or sodas made to resemble Lysol?

You can find out more about Icio Water here.